I don't know if you have discovered that the expressions of the past text age can no longer meet your needs for information density, especially the "post-90s" and "post-00s". This way of expression that video can directly stimulate the senses may be more comprehensive and richer. What's more important is that we don't seem to be struggling to receive video content, and text content is sometimes too lazy to read. For videos, people can feel the emotional resonance of the content more truly. As you know, it is clear that videos are more expressive.
I don't know what kind of mental activity people usually do when shopping. It's undeniable that we are all visual animals, and we can usually influence our decision-making. Most of them come from the first feeling or the first impression. This provides businesses with the direction of marketing-visual marketing. It is not difficult to see that the most important point of visual marketing is how to attract and impress users at first sight.
على سبيل المثال: الجميع يشاهد فيلمًا. هل سنشاهد إعلان الفيلم قبل شراء تذاكر السينما؟ سيشاهده معظم الناس. غالبًا ما يتم إنتاج المقطورات بدقة من قبل صانعي الأفلام. مشاهد القتال الرائعة ، المؤثرات الخاصة المتفجرة الرائعة ، السرعة المثيرة في الشوارع ، والصور المثيرة تجعل الناس لديهم كل أنواع التخمينات حول حبكة القصة. وغالبًا ما يكون هذا هو كل المحتوى المثير للفيلم. في الواقع ، الأفلام الحقيقية هي دراما مملة مع نقاط بولية في كل مكان ، مما يجعل الناس مملين. لكن في هذا الوقت ، لقد دفعت بالفعل ثمن التذكرة. هل يمكن استردادها؟ بالطبع لا ، سوف أتعرض للغش مثل هذا في المرة القادمة.
Well, this is a wave of successful visual marketing, and we will watch it tirelessly, because watching movies is just what some people need, and it's also part of people's feelings.
الآن دعونا نهدأ ونلقي نظرة على كيفية صنع هذه التصاميم المرئية من الصفر. في الواقع ، مسار تصميم التسويق المرئي ليس أكثر من أربع خطوات.
الخطوة الأولى: لفت الأنظار.
A good visual marketing design can often give people a sense of curiosity instantly. Just like Faye Wong's song, "Just because I looked at you more in the crowd, I never forgot your face." The reason for having enough curiosity includes many elements: creativity, feelings. , Story, color matching, typography, more textured shapes, characters, hand-painted, unique expression techniques and styles, etc. These elements are easier to achieve through video.
الخطوة الثانية: إثارة الاهتمام.
Just like movie trailers, those cool fighting scenes, wonderful blasting special effects, thrilling street racing, and sultry scenes are enough to stimulate the audience's interest. It is more difficult for movie posters to do this. It is difficult to achieve a good-looking picture alone. It is not enough to be memorable or even to arouse the audience's interest in continuing to understand. So a short video with a sense of story and feeling can make people reflect, think and imagine. Just like we tend to guess the storyline after watching a movie trailer.
الخطوة الثالثة: حفز الخيال.
We often hear a sentence, "Things look good, but they don't look good when they are bought." In fact, when we learn more about the product, we are just looking for a scene, a scene where we use the product. Once the scene is confirmed , Our money left our pockets. The reason for this is because the advertisements played by the merchants provide us with scenarios for using the product, which gives us associations and stimulates demand. We would think, this seems to be very suitable for my mother to use. Well, buy it.
الخطوة الرابعة: دليل الاستهلاك.
With visual sensory experience and visual guidance. After going through the above "mental journey", my heart can no longer hold. Such a good thing, then I will buy it.
